Team Bios


iRun New Jersey

About the iRun NEW JERSEY Team

Diana St. John is a Marketing/PR and Events Specialist with over 20 years of experience in both private sector and non-profit environments.  She is a former senior executive with Macy’s Northeast, and for the past eight years was the Director of Marketing and Public Relations for the Count Basie Theatre in Red Bank, NJ where she was in charge of the brand marketing efforts, public relations strategies, government relations, and institutional advancement of the theatre that hosts 200 events annually. She regularly contributed to the programming mission of the theatre, participated on the strategic planning committee, and created the concepts and branding for several major capital campaigns.

Through her extensive and well-nurtured media relationships, Diana has secured placements in publications such as NY Times, Wall Street Journal, Rolling Stone Magazine, Contribute Magazine, and Industry Magazine as well as countless local and regional publications and television and radio coverage.

During her tenure at the Basie, Diana also co-founded Red Bank Alive, a cultural partnership with the Borough of Red Bank RiverCenter; developed to create a vibrant and balanced arts corridor within Red Bank. She was a keynote speaker at the League of Municipalities on the Economic Impact of the Arts within communities, with former Sec’y of State, Nina Mitchell Wells.

Over the years, Ms. St. John has worked as an independent marketing, branding and public relations consultant, producing events, spearheading marketing campaigns, and coordinating special projects with industry professionals such as Tom Bernard (President, Sony Pictures Classics), Franke Previte (Academy Award-Winning Composer ,“Time of My Life” from the film, Dirty Dancing), William Ackerman (Grammy Award-Winning Producer/Founder of Windham Hill Records), the late Peter Bennett (former Promotions Manager for Apple Records and the Beatles), and actor George Takei (Star Trek; Allegiance).

She is currently on the advisory board of Red Bank Visitors Center and is a former executive committee board member of the Jersey Shore Convention and Visitor Bureau, as well as a former planning committee member for the New Jersey Conference on Tourism held in Atlantic City annually.

“Diana St. John is the best regional PR person in the US.”  – Tom Bernard, President of Sony Pictures Classics

 “Diana is very well respected in her field and is known for her keen ability to create partnerships where none existed!”  Jeanne DeYoung, Director of Tourism, Monmouth County

“If you’ve heard of the Count Basie Theatre, it’s because of Diana St. John.” – John Bathke, News 12 New Jersey

Diana St. John is co-founder of iRun New Jersey with current partnerships and clients that include the State of New Jersey DEP, Division of Parks and Forestry; the City of South Amboy; Borough of Seaside Heights; HackensackUMC Mountainside Hospital; NJSIAA (NJ State Interscholastic Athletic Association); the Jersey Shore Convention and Visitors Bureau; and the Broadway Mall In Hicksville Long Island.

A life-long resident of the Garden State, Diana St. John is a proud Jersey Girl.

Cathy Campbell is the Creator and Producer of Burger Mania, Cathy has spent the last 25 years working as an event producer. She has produced events for radio stations across the country from Southern California, the Carolinas, Pennsylvania and New Jersey. She helped develop marketing for each event and also secured National Corporate sponsorships. Events and festivals she produces range in attendance from a few hundred to one million patrons.

Local events Cathy created and produced: WPST’s Freedom Festival held at Mercer County Park, WPST’s Easter Egg Hunt, Burger Mania and local social events. Catherine has been the Event Director for Art All Night for the past 4 years and this year its number of attendees reached 30,000.

Ira L. Rosen (Consultant) specializes in the production of a broad range of special events, and in providing consulting services to festivals, corporations, chambers of commerce, downtown partnerships and many other organizations. Since the company was formed almost twenty-five years ago, their production clients have included Macy’s Annual Events, the Pennsylvania Lottery, the National Hockey League, the City of Philadelphia and the PHS Philadelphia Flower Show. Some of his consulting clients include the Pennsylvania Tourism Department, the Hawaii Tourism Authority, and the China Festivals and Events Association as well as dozens of other national and global organizations.

Prior to starting EOL, Ira was an executive with Radio City Music Hall Productions, Inc. for over seven years and was responsible for assisting in the production of many major special events including the Super Bowl Half-time Show in 1988.

Ira has spoken and done training programs around the world and he has written extensively on topics ranging from sponsorship to the financial and operational management of events. He has been a featured speaker at conventions for the International Festivals and Events Association (IFEA), First Night International and many other associations. He is also a full-time professor at Temple University. In addition, he is the Program Director for Temple University’s award-winning Event Leadership Executive Certificate program. Ira holds Bachelor of Arts and Master of Arts degrees from Montclair State University in New Jersey and is a Certified Festivals and Events Executive (CFEE). In September of 2005, he was inducted into the IFEA Hall of Fame, becoming one of only 60 people in the world to hold this honor.

Ann Schultz (Consultant) is a Partnership Development and Marketing Events Professional with 20 years of valuable experience in organizational development, marketing, management, finance, and coaching coupled with her hands-on experience building profitable partnerships and forging unique relationships.

She brings to the table a strong track record in major event planning and partnership development within top-tier for-profit and nonprofit sectors. Within an eleven month period she successfully raised over $100,000 for a theatre foundation in the NYC Metro Area and at Pembroke Lakes Mall in the Miami/Ft. Lauderdale Metro Area managed over 20 major events attended by over 10,000 people per event with Disney World, Pepsi, Nickelodeon and NBC’s top-rated show “The Apprentice” with Donald Trump.

Designing and implementing successful corporate and regional for-profit and nonprofit marketing strategies, campaigns and partnerships across a broad range of international organizations and the Real Estate Investment Trust (REIT) industry is Ann’s specialty. It is with creativity and genuine passion she has cultivated a highly successful career in identifying synergies within a diverse arena of partners, projects and businesses.

Ann works well with all types of people in diverse environments and cultures and has dedicated her career to persuading people to commit funds to great projects and events. She is an inspirational leader and the ideas she brings forth are creative and innovative, but in a pragmatic way. She believes true success comes through collaboration in discovering solutions that are acceptable to the team, fiscally responsible and results oriented.

Highly personable, Ann brings a natural enthusiasm and intellectual energy to her work positively engaging colleagues and partners alike. With attention to detail and based on a clear understanding of stakeholder objectives, she creates and markets custom strategies to clearly defined prospects. Ann’s aim is to collaborate, identify and build powerful, engaging and profitable alliances that are self-sustaining and financially motivating.

“Ann possesses the analytical skills to diagnose problems and devise viable solutions. Her interpersonal, leadership, and communication skills have allowed her to develop productive working relationships with customers, executives, employees, and partners alike.” Glenn H. Harrell, CSM/CMD/CLS, Senior General Manager Coastland Center, General Growth Properties

“Through Ann’s hard work and team approach she was able to secure several sponsorships, creating a community goodwill feeling about the shopping center.” Laurie Paquette, CSM/CMD Director of Asset Management, Starwood Retail Partners

Ann’s greatest strengths are her work ethic, creativity and integrity. All of these attributes are what enables people to trust her and want to work with her. She is dedicated, trustworthy, honest and extremely talented.” Joe Nicchetta VP Leasing, General Growth Properties

Bob Tona (Race Director) Bob spent 28 years as a banker on Wall Street in the area of securities lending. His love of running began right after college and has continued for over 30 years. Bob has run over 500 races in 29 states and his goal is to run one in every state! As part of Bob’s 50@50, he ran 54 races when he turned 50, raising over $12,000 for Juvenile Diabetes.

Bob is the Race Director for the Run with the Vikings 5K, now in its 10th year.

Tom Weindl (Events Coordinator) Tom Littledeer Weindl is a Northeast Woodlands Indian of Algonquin heritage. He has extensive knowledge of our area’s history, and keen interest in our natural woodland settings; offering valuable advice on the selection of outdoor event locations.

Having grown up in a Connecticut rural landscape, Tom is passionate about the preservation of land and wildlife. He promotes the virtues of an active and healthy lifestyle that includes spending as much time as possible in the great outdoors, especially in our great State Parks.